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The role of Rebate Management in pricing strategy

In the B2B world, effective pricing strategies are paramount to cementing a large and loyal customer base. Discounts are frequently offered as part of promotional strategies and sales incentives and will often represent a large percentage of a company’s marketing investment. However, all investments need to be made strategically and offering discounts on things like volume-based purchases is risky and will often fail to create the long-term value you’re looking for.

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best-price-red-ticket-rebate-management-pricing-strategy

The role of Rebate Management in pricing strategy

In the B2B world, effective pricing strategies are paramount to cementing a large and loyal customer base. Discounts are frequently offered as part of promotional strategies and sales incentives and will often represent a large percentage of a company’s marketing investment. However, all investments need to be made strategically and offering discounts on things like volume-based purchases is risky and will often fail to create the long-term value you’re looking for.

READ MORE >
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4 Ways Rebate Management Software Can Increase Profits

Increasing profit margin is the ongoing goal of all businesses, including those in the B2B space. It’s easier said than done, of course and involves (amongst other things) a fine balancing act of managing expenses against income; maximising productivity; developing winning pricing strategies; negotiating good deals with suppliers and creating attractive yet viable sales incentives for buyers.

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How to Improve Your Rebate Management Solution

B2B rebates are one of the most useful pricing tactics organisations have at their disposal. Rather than relying on risky up-front discounts – for example a buyer may negotiate a special price based on purchasing 5,000 units over a 12-month time period, but end up only buying 2,000 – B2B rebates ensure that customers only get the discount (paid back as a rebate)after purchasing the agreed volume.

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Managing Vendor Rebate Claims

Purchasing teams today are faced with multiple pressures: Reducing and managing costs and negotiate the best pricing agreements with suppliers. Many suppliers now offer vendor rebates as sales incentives to encourage buyers to purchase more and cement long-term relationships.

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4 Strategies for Optimising Your Rebate Management Solution

Rebates are used to drive sales, essentially providing customers with incentives that encourage them to purchase more. In the B2B world, they present a fantastic opportunity to drive loyalty, brand affinity and help to build long standing relationships between buyers and suppliers.

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5 Ways to Improve Your Rebate Management System

It no doubt goes without saying, but if you could find a better way to track and manage your B2B rebate programmes, you’d improve both efficiency and your profit margins. What is perhaps less clear is how to do it.

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Best Practices for B2B Rebate Management

Rebates are one of the most valuable and useful B2B pricing tactics as they ensure that incentives and discount claims are based on actual – rather than “promised” – volumes of purchases.

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Make Your Rebate Management Simple

When thinking about sales incentives, most people will cast their mind towards consumer retail scenarios – two-for-one offers, Black Friday discounts, free movie tickets with every purchase – rather than special B2B pricing arrangements. However, the fundamental purpose of sales incentives remains the same no matter the context – to influence people to take a desired action.

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